I don’t write ads I wouldn’t star in, myself.
Launching the Virginia Lottery’s rewards program, this spot had to introduce the concept, communicate the benefits, and tell the audience how to join (but also be fun to watch).
Come as you are
Silver Winner - The Richmond Show (2025)
Play
Mixing animation and live-action, this concept is glued together by the universal feeling of play. This TV spot opened the doors for an integrated brand positioning campaign that shifted how audiences engage with the Lottery.
Let’s make a deal
Working within the Let’s Make a Deal brand guidelines, I intended to bring the energy and fun of the game show into people’s homes, phones, and corner stores.
mad Science
Inspired by the cereal commercials of my childhood, I set out to write a script that felt whimsical yet grounded, while centering the product throughout the story.